Confidence loss: Apple TV why die?

Recently "Wall Street Daily" said that apple on the television business has been studied for nearly 10 years, originally Apple plans to launch 4K ultra high definition television screen, but due to technical reasons, such as Apple TV program in more than a year ago has been quietly shelved. But according to the news that this fall, Apple will launch the new TV Apple set-top boxes. For now, the value of the living room entertainment culture has needless to say, this is the Apple introduced HomeKit to serve as the reason for the entrance of smart home, but why the Apple TV program halfway?

Apple can not control the entire Internet TV industry chain

Apple wants to do the TV has its natural reasons. On the one hand, Apple TV was jobs, jobs had hoped with the launch of the simple user interface of TV products and the DVD player, cable TV channels and a variety of user equipment and cloud storage accounts are integrated in, with the TV industry integration, develop to become a part of the apple ecosystem. In addition, such as allowing users to download TV programs and movies in the iTunes, the user's mobile devices and TV docking, sharing content on the TV screen. But it's more just a vision.